Mass Market Fashion Course Multan

Mass market

Pret Couture Designing Course Multan. Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Inexpensive materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

Mass-market fashion retailers

Extending the review of luxury organizations, niche players from the long tail in fashion and sustainable brands, it´s time to talk about leading “fast-fashion” retailers.

Mass-market fashion retailers are localized at the bottom of the Maslow´s pyramid of needs. Those brands´ business models are based on high traffic, high volume and low margin. But some organizations also have different value proposition in their portfolio of brands (e.g. Massimo Dutti within Inditex). Leading mass-market fashion businesses offer collections more frequently than the average market. This freshness describes the fast-fashion business model, where Zara, which is capable of translating trends in products in a matter of weeks, revolutionized design, manufacturing and retailing.

These companies put the customer at the center of their organizations and operations are build to reflect it. The results are more collections, a wider range of options with a reduced shelf life, higher stock turns that lower promotions needs and therefore ensure better margins and cash flows. But even if mass-market retailers share some characteristics, their approach to fashion, manufacturing, innovation, marketing and retail is quite different. For example, H&M outsources its production, releases limited edition or capsules with famous designer and invests heavily in advertising. Fast Retailing is not focus on fashion but technical garments innovation thanks to Takumis, industry experts that offer technical support to their partner factories. Pret Couture Designing Course Multan.

Years ago, fashion design houses began offering more modestly priced collections (diffusion lines) as a way to reach more consumers (for example, Dolce & Gabbana founded D&G). However, these diffusion lines didn't completely fill the void that consumers were asking for - namely, the mass marketing and distribution of high fashion.

In 2004, Chanel and Fendi's creative director, Karl Lagerfeld, collaborated with H&M and produced 30 pieces which sold out within an hour in New York, Los Angeles, and other large metropolitan stores. This sparked H&M to collaborate with many other designers in order to gain market share of teen spending. Target followed H&M’s lead with its own designer collaborations. Other department stores (such as JC Penny, Kohl's, and Walmart) weren't far behind and started following the same path.

Pret Couture Designing Course Multan. Mass market clothing is manufactured in large quantities and made available for the open market. This clothing is typically available in standard sizes with many copies of the same design. As there is a large demand for this type of apparel, becoming a mass market fashion designer is the most rewarding at the moment. Many fashion designers are flocking to create lines of clothing and accessories for the mass market.